The weekend is just around the corner, we offer you a movie to watch. The film is called
‘BlackBerry’.
The BlackBerry smartphone is a product of Research in Motion (RIM) that appeared in the late 90s. For quite a long time, this smartphone was simply incredibly popular.
One of the main features of the phone was, of course, the full-size QWERTY keyboard.
When RIM created this device, it was an absolutely breakthrough technology.
Meanwhile, RIM's success was greatly facilitated by the synergy of its key employees - company founder
Mike Lazaridis and RIM CEO
Jim Balsillie.Mike's technical intelligence and Balsillie's adventurism, who even broke the law by attracting the best specialists from top US companies, did their job.
Blackberry dominated the smartphone market until 2007 - 2010, when Apple introduced the iPhone and Google launched Android, which destroyed the company's operating system RIM.
Of course, the film's key moments are built on the personal relationship between Mike and Jim. The film itself places accents very well.
Who killed Blackberry? Was it really Steve Jobs with the first iPhone? Or maybe an incorrectly built and greatly degraded company management system did not allow Research in Motion to make a second qualitative breakthrough in the market?
The story of a minor character in the film, Mike’s friend and RIM co-founder,
Douglas Fregin, is also quite interesting. Douglas managed to jump out of the company almost at the peak of fame—a rare case of luck and good intuition.
The Blackberry Company still exists today. But greatness is in history!
Watch the movie, guys! We are sure you will like it!
