2022-01-26 07:00:02
Basics: Advertising, Marketing & Promotion Marketing is the process of planning and executing all of the elements that bring a product to market including Packaging, Pricing, Advertising, Promotion, Public Relations; In a manner that satisfies the perceived needs, wants and objectives of the target audience.
Integrated Marketing is making use of multiple marketing communication vehicles.
E.g. TV, Cable/Satellite TV, Radio, Newspaper, Telemarketing, Special Events, Etc) by clear communication and with adequate frequency so that consumers "consume" the brand.
BrandingThe goal of getting consumers to recognize your store name and it's attributes in a positive way
.
E.g. 'Fun Place To Shop', 'Courteous Staff, and 'Quality Products.'
Advertising The paid for communication of a product or service that communicates the desired marketing message thereby providing reasons for and motivating the consumer to respond in the desired manner.
Promotion Promotion is the act of providing a specific reason for a targeted consumer to make an immediate/short term decision by the retailer:
E.g. Get a coupon good on next purchase, buy 'x'
and get 'y' free
Public Relations
The non-paid-for communication of positive information about the company or products
.
PR Messages or Content cannot be controlled, but at best managed. Honest, proactive reputation management.
PR's function is to communicate information at no media cost to the company.
Bill Napier@FinancialFreedomMagazine
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