The Disruptive Idea Behind Prada’s New Timecapsule NFT CollectionPrada has unveiled the next move in its developing Web 3.0 strategy.
The
Prada Timecapsule NFT Collection launching June 2 marks an evolution of the brand’s preexisting Timecapsule initiative established in December 2019. The monthly, online event, which takes place on the
first Thursday of every month, features an exclusive and ultra limited edition item drop on Prada’s website, available for 24 hours only.
However, the June 2 drop is different. Its
100 gender-neutral shirts, designed in collaboration with artist Cassius Hirst, son of Damien Hirst, come with a
gifted NFT. The price won’t be announced til the day of the drop but, for the record, it will be in Fiat currency as opposed to crypto.
But here’s where the idea gets even more disruptive. In a second phase,
all the people who have bought into the physical Prada Timecapsule from its launch in 2019 will also all be gifted corresponding NFTs.
