Mattel Continues Its Efforts To Be Greener By Expanding Its Toy Recycling ProgramMattel has added Fisher-Price toys to its
free toy recycling initiative, as part of the toy giant’s ongoing effort to deal with the toy industry’s plastics problem.
Mattel a year ago launched
Mattel Playback, a progam that lets parents print out free shipping labels and use them to send old Barbie dolls, Mega Bloks, and Matchbox cars and games to Mattel collection sites
for recycling and reuse.Mattel now has expanded that program to
include non-electronic Fisher-Price toys. The Fisher-Price division of Mattel includes Little People, Laugh & Learn, Imaginext and other brands.
Mattel in late 2019 set a goal for itself of using
100% recycled, recyclable, or bio-based plastics in all of its toys and packaging by 2030. This April it announced a new green goal of
reducing plastic packaging by 25% per product by 2030.
