H&M And IKEA Collaborate On First-Of-A-Kind Community StoreIngka Group – the real estate arm of Swedish furniture giant
IKEA – and Scandinavian fast fashion colossus
H&M had come together to introduce
Atelier100, their first maker-based concept store for local creatives.
This one is in London but it could be in Stockholm or Paris, Berlin or Barcelona, and despite the fact that it is the community-based lovechild of
two enormous global retail corporations, the idea is that it is the antithesis of corporate but instead rooted firmly in its place.
And now LIvat includes
Atelier100, showcasing London-based – or to be strictly accurate, those within 100km of London – designers and creatives representing a sustainable and ‘hyper-local’ approach to retail.
But it’s more than just a showcase, the
Atelier100 funding and mentorship program means that includes financial help and assistance with everything from accounting and creating a business plan through to manufacturing and bringing the products to market.
