Hudson Banks On Loyalty Scheme With Instant 5% Reductions To Bag More Airport ShoppersTravel retailer Hudson, has launched a
new loyalty program across its roughly 1,000 stores in airports, commuter hubs and tourist destinations in North America with immediate discounts available to members. The timing is intended to drive greater spending per head at a time when passenger traffic is building back well across the United States and as competition between retailers such as rival Paradies Lagardère heats up.
From the day they sign up,
Red By Dufry members start receiving discounts and earning points every time they shop. New members instantly obtain
silver status, receiving 5% off.
As members accumulate more points they can unlock new membership tiers:
gold members get 7% off, and for
platinum members it is a 10% discount. Other benefits include savings on car rentals from Avis and Sixt, and extra Red points when using the booking engine HotelsCombined.
