Mondelēz To Acquire Clif Bar For Nearly $3 BillionGlobal snacking powerhouse Mondelēz has announced plans to
acquire Clif Bar for $2.9 billion, a deal that will expand its global snack bar business to over $1 billion.
The move will also cement Mondelēz’s leading position in the
traditional nutrition bars market that’s estimated to grow from $1717.2 million in global sales this year to
$2463.6 million in 2028, Market Reports World forecasted.
Mondelēz already has
Perfect Snacks and Grenade under its wing, and believes Clif Bar will help advance its strategy to reshape the portfolio to sustain higher long-term growth. The acquisition, which will mark Mondelēz’s the
ninth deal since 2018, is expected to close in Q3 after regulatory review.
