Hour One is taking deepfake tech mainstream, using it to prod | Gadget and device News 🗞️

Hour One is taking deepfake tech mainstream, using it to produce mash-ups of real footage and AI-generated video. Anyone can apply to become a character. Like a modeling agency, Hour One filters through applicants, selecting those it wants on its books. To create a character, Hour One uses a high-resolution 4K camera to film a person talking and making different facial expressions in front of a green screen. And that’s it for the human part of the performance.

https://www.technologyreview.com/2021/08/27/1033879/people-hiring-faces-work-deepfake-ai-marketing-clones/