DIY timeframes retargeting blueprint: Adset 1. VC+ATC+IC 90 days exclude VC+ATC+IC 60 days Adset 2. VC+ATC+IC 60 days exclude VC+ATC+IC 30 days Adset 3. VC+ATC+IC 30 days For each adset you have different messaging: social proof angle, discount angle, value bullets angle etc. If you have enough audience in each: VC, ATC, and IC - you can divide them to separate ad sets as well. And exclude one from each other. Example: VC exclude ATC+IC. And ATC exclude IC. For the same timeframes. Which I’d recommend, we do that quite often. Otherwise glue them together to avoid high CPMs. 151 views13:29
