How quickly can you find the following key metrics from your b | Ruslan Galba DTC Marketing
How quickly can you find the following key metrics from your business?
Contribution margin.
Inventory turn ratio.
Return on inventory (the other ROI).
You HAVE to know your numbers. And your P&L may be lying to you and you don’t even know it.
• How his hedgehog concept allows him to consistently hit 80% margins vs. 40-50% like some of his competitors. • His piggybank metaphor and how it shapes his decision making • Marketing is fun, but operations are where your profits are • Understanding your numbers and making it SIMPLE - • How to look at and use Post Aggregate Gross, Contribution Margin, and Return on Inventory to hit his goals
