Some positive post-iOS14.5 FB conversion campaign updates: 1. There will no longer be a 72-hour reset period if event configuration is edited. 2. There is flexibility for optimization beyond top 8 priority events. 3. 7-day click attribution setting will now include modeled conversions from opted out users and will no longer be “partial". These updates will start rolling out 6/16, except for the 7-day click attribution for opted-out users which goes into effect 6/30. Why it’s great? -> More information that Facebook can use for optimization of our ads. Folks from Adleaks and other marketing communities reporting big drop of FB ads performance. We see that as well. Multichannel marketing approach and backend monetization through email/sms marketing helps to markup the drop. MER over ROAS. Hope the new changes will get FB performance back on track 307 views15:18
