I'm getting asked often 'What ROAS to expect from Facebook ads | Ruslan Galba DTC Marketing

I'm getting asked often "What ROAS to expect from Facebook ads?"

Depends on monthly ad spend.

$0-$10k = 3x-8x roas
$10k-$50k = 2x-5x roas
$50k-$150k = 1.75x-3x roas
$150k-$500k = 1.25x - 2.25x roas
$500k+ = 1.0x - 1.5x roas

Based on my experience. Rough estimate for a $120 AOV store + proven product.