Tiktok just released the Spark Ads Profile Landin Page featu | Ruslan Galba DTC Marketing
Tiktok just released the Spark Ads Profile Landin Page feature. This is a big leap of Tiktok towards popularizing Spark ads. And here is why.
Historically, Dark ads pretty much always outperformed Spark ads for us. And there is a reason for that: the only thing you could click on Dark ad is CTA to the landing page. When for Spark ads you could click on the profile picture as well. Similar to how the ads work on Instagram.
There is “the good”, and “the bad” about it.
The good is that a prospect can get familiar with the brand. Learn more and consume other brand content. This works well for mid to high-ticket products where people do not usually buy from the first touch point. But rather prefer to weigh things and make an educated decision.
The bad on the other hand is that a prospect can get lost there and get back to swiping the feed mindlessly. We paid for the impression, we got the click but lost the chance for the conversion.
So what Tiktok did to make Spark ads the best option from both perspectives?
They now show the landing page side by side with the Tiktok profile. Attaching the screenshot of what it looks like. And that potentially should decrease CPA by 37%. Looks promising. We’re definitely going to give it a shot.
What is your experience with Dark ads vs Spark ads? Comment below if you want me to send you Spark Ads Profile Landing Page one-pager from Tiktok
