​​E-commerce tip to pump $3.7k worth of sales in a single day. | Ruslan Galba DTC Marketing

​​E-commerce tip to pump $3.7k worth of sales in a single day.

Test multiple products in ads.

Give your customers options allowing them to choose the best product that fits their needs.

There are many ways to test multiple products. The best way for us so far is to run either Standard Shopping or Performance Max campaigns on Google ads.

Why not Facebook? To eliminate the creative variable. On Shopping it’s just the title, photo, and the price. Pure product test

Another way would be to run Facebook catalog ads on the TOF audience. Not a big fan of it after iOS14. Needs a lot of budget to optimize to drive qualified prospects.

Google Shopping on the other hand drives only high intent prospects that Googling “Buy productname”