Getting new customers is great, but 30-40% of your revenue com | Ruslan Galba DTC Marketing

Getting new customers is great, but 30-40% of your revenue comes from repeat buyers. This is how established brands create millions in sales.

Here's what you can do to increase customer retention

1) Segment your customers.

Create small campaigns tailor-made for frequent and casual buyers. You don't want to fill up their inbox with all of your emails, and annoy them in the long run. This improves deliverability which increases your open rate and click rate.

2) Create a bond with your first-time buyers. Schedule a sequence of 10-20 emails spread across a couple of months Make them familiar with what your brand is all about.

TIP: Don't be afraid to put promotional emails in the sequence, but don't overdo it. Set up additional flows like cross-sells, site abandonment, and back-in-stock. These flows can create more revenue opportunities for your brand.

3) Always A/B test your emails

It won't cost you a single dollar to create variations for your campaigns and flows. Send these variations to different segments and you'll see the difference it makes in your emails.

TIP: Collect data on these emails so you can measure your improvements.