IELTS Speaking Vocabulary - ADVERTISEMENT
Brand – a comprehensive representation of a company with a particular product.
Banner – an elongated poster used to promote a product.
Billboard – large, outdoor posters that advertise products.
Client-base – a specific type of people that regularly buy a company’s product.
Copy – the text used in promotional or marketing pieces
Coupon – a small electronic and/or paper promotion
Endorsement – when someone famous uses their own image to help promote a particular product.
Jingle – a short song or melody that helps sell a product through visual or audio media.
Product placement – when companies make arrangements with films.
Press kit – a media package of brochures, coupons.
Slogan – a special saying made from a few words that helps identify the company or brand.
Spread – a large promotion in a magazine of a particular product.
SEO – Short for search engine optimisation.
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