Additional Insights On Instagram Monthly Active Users 45.28% of the world’s 5.07 billion internet users access Instagram every month. Instagram is used by 29.62% of the world’s population. The monthly active user base of Instagram is equivalent to the population of the EU and North America combined. Instagram had 30 million monthly active users when Facebook (META) bought the social network for $1 billion. Source Powered by V3V Ventures 12.9K views16:40