The founders of Adidas & Puma were brothers
A little more than seventy years ago, German brothers Adolf Dassler and Rudolf Dassler parted ways in a bitter sibling quarrel after forming a family shoe business in 1924 — the Dassler Brothers Sports Shoe Factory in the small Bavarian enclave of Herzogenaurach. Their business split, the family divided, and soon enough even the towns folks migrated to opposite sides of the camp.
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Today, Adidas and Puma are the second and third largest sportswear manufacturers in the world, respectively. Still headquartered in the same town, the two corporate behemoths are publicly traded on the Frankfurt Stock Exchange and the controlling interests of the old family factions are long gone.
