जन्म कर्म च मे दिव्यमेवं यो वेत्ति तत्त्वतः । त्यक्त्वा देहं प | ◦•● 𝘾𝙤𝙣𝙨𝙘𝙞𝙤𝙪𝙨 𝙀𝙢𝙗𝙤𝙙𝙞𝙢𝙚𝙣𝙩 ●•◦

जन्म कर्म च मे दिव्यमेवं यो वेत्ति तत्त्वतः ।
त्यक्त्वा देहं पुनर्जन्म नैति मामेति सोऽर्जुन||

One who knows the divine nature of My appearance and activities does not take his birth again in this material world after leaving the body, but attains My eternal spiritual planet, O Arjuna. (Gita 4.9)

Today is the most auspicious Snaan Yatra Mahotsav and also appearance day of lord Jagannath.

Lord is unborn and never takes birth but still solely for the pleasure of His devotees, He appears in this world and performs various pastimes so that His dear servants can relish the sweetness of His pastimes and make their otherwise useless life, successful.