Do the Painful Thing First
Savvy marketers know from behavioral psychology that people prefer experiences that improve over time. Hence, if there are any unpleasant parts in the customer experience, you should ensure that they occur at the beginning of the interaction. For example, as a doctor or lawyer, it’s better to share bad news first and finish with the good news.
In today’s nugget, James Clear applies this insight to life design: “If you can make a customer experience more delightful, why not make your
life experiences more delightful?”
Read on to learn how to boost your happiness by stacking the pain early in your day and how front-loading discomfort will prove useful in all kinds of other ways!
Do the Painful Things First
James Clear • 5-minute read
