Last-click attribution in a cookie-less future: A battleground | MARKETING-INTERACTIVE
Last-click attribution in a cookie-less future: A battleground for brands and publishers When marketers cannot accurately measure, or hold vendors accountable, they will not pay the premiums they have historically paid. There will also be implications on audience buying and retargeting efficiencies. How can publishers then earn their share of ad revenue? https://bit.ly/3x9WyGP
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