Interview: 3 must-ask questions for HappyFresh when taking cre | MARKETING-INTERACTIVE
Interview: 3 must-ask questions for HappyFresh when taking creative risks "The way a tudung is tied in Malaysia is different from how a hijab is tied in Indonesia. Even the terms used are different too. If they are assumed to be the same, the content will not be relatable with audiences in one of the two countries." https://bit.ly/3m03Tqi
MARKETING-INTERACTIVE is Asia’s leading source of advertising, marketing and media intelligence reaching out to CMOs across Singapore, Malaysia, Indonesia, Hong Kong, the Philippines and Thailand....