Man versus Machine — Part 3
The cover photo contains the clue of a theme repeatedly discussed in this blog: Know what you are selling (or buying).
I did not purchase just a warm and fuzzy hand-woven scarf. The scarf came in a bundle with a warm and fuzzy
emotion. This feeling ignites when forming a bond with a person and their family. It flares up when making an (even small) difference in their children’s future.
The supply-side feelings also matter. When a craftswoman weaves a scarf using traditional methods, she’s part of a centuries-old tradition. She’s connected to her roots. The process itself is meaningful. She is not just earning a living; she is living.
Show me a machine that can manufacture this product!
Hand-weaving doesn’t waste scarce resources. It uses more resources per scarf because each scarf comes bundled with feelings. As long as humans aren’t machines, feelings are at least as important as scarves.
Man versus Machine — Part 1
Man versus Machine — Part 2
