Lego will start building its bricks in the United States
Lego is planning to spend more than
$1 billion to build a factory in the
United States.
The company announced Wednesday
plans for a 1.7-million square foot plant in Virginia, which will employ roughly
1,800 people once its completed in
2025. It will be the
Danish company's 7th global factory and 2nd in North America — the other is located in
Monterrey, Mexico.
Lego previously had a
US factory in Connecticut, but that facility closed in 2006 because the company said kids prefer playing with electronics. Times have changed: Like other toy makers,
Lego is in the midst of a
pandemic-induced boom as families look for entertainment at home.
Its sales jumped
27% last year driven by new store openings in
China and customers flocking back to its
reopened shops. The family-owned company said it had outpaced the
toy industry in all major markets during the year, when sales of its plastic bricks totaled more than
$8 billion.
