Twitter says it overcounted its users over the past 3 years by | Critical Path News & Insights

Twitter says it overcounted its users over the past 3 years by as much as 1.9M
https://www.yahoo.com/now/twitter-says-overcounted-users-over-141416244.html

"This metric was meant to give advertisers a better idea of how many people on Twitter were eligible to be targeted with their marketing messages within a given time frame. And since advertising continues to fuel Twitter's business, accounting for the majority of its revenue, it was an important metric in terms of Twitter's health."

"The error could put Twitter in even a more precarious situation with regard to its advertisers."