Digital retail in South East Asia grew 85% year-on-year and the region is on track to see almost 80% of consumers go digital by the end of 2021
According to Facebook and Bain & Company’s annual SYNC Southeast Asia report:
• There will be 350 million digital consumers in SEA at the end of 2021 compared to around 310m at the end of 2020.
• Digital spending per person is up 60% compared to last year
• Consumers are shop-hopping across 7.9 websites before making a purchase decision — a notable increase from an average of 5.2 sites in 2020.
• Consumers are also becoming environmentally conscious with 92% of those surveyed saying they are willing to pay more for sustainable and socially responsible products, with over 80% of consumers willing to pay up to 10% premium for such products.
• 86% of in-home food delivery is expected to remain post-pandemic.
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