Prioritizing solutions is a left-over side effect of being out | Product Manager’s Diary
Prioritizing solutions is a left-over side effect of being output focused. When we are judged by what we deliver, the key decisions are focused on what to build when. But when we are judged by what outcomes we drive, it’s less about what solutions we deliver and more about what problems we solve for our customers.
Product teams should stop prioritizing solutions and instead prioritize opportunities.
