RAY English Learning Center

2021-08-14 16:48:25 ​​Scott Bearse, a retail expert with Deloitte Consulting in Boston, Massachusetts, has led projects observing and questioning tens of thousands of customers about how they feel about shopping. People say they leave shops empty' handed more often because they are 'unable to decide' than because prices are too high, says Mr. Bearse. Getting customers to try something is one of the best ways of getting them to buy, adds Mr. Bearse. Deloitte found that customers who use fitting rooms in order to try on clothes buy the product they are considering at a rate of 85 % compared with 58 % for those that do nor do so.

Often a customer struggling to decide which of two items is best ends up not buying either. In order ta avoid a situation where a customer decides not to buy either product, a third 'decoy' item, which is not quite as good as the other two, is placed beside them to make the choice easier and more pleasurable. Happier customers are more likely to buy.

The decoy effect: Open / Comment

2021-08-14 06:20:17 I am not quite sure if the English know this word

LACKADAISICAL [ˌlæk.əˈdeɪ.zɪ.kəl] showing little enthusiasm and effort:

e.g.

A lackadaisical defence left Arsenal adrift in the second half.

P.S. I am not sure if you will ever use/need this word but it definitely was new to my vocabulary. It is always good to find out something new Open / Comment

2021-08-12 21:00:22 #ListeningAnswerKey Open / Comment

2021-08-12 21:00:21 #ReadingAnswerKey Open / Comment

2021-08-12 17:21:04 I will share the answers to these Practice Tests at 11 p.m. Open / Comment

2021-08-12 17:21:04 #Listening Open / Comment

2021-08-12 17:21:04 #Reading Open / Comment