The State of Influencer Marketing Benchmark Report 2022: Notab | Daniel Zee | Telegram Marketing
The State of Influencer Marketing Benchmark Report 2022: Notable Highlights
1) Influencer Marketing Industry is set to grow to approximately $16.4 Billion in 2022
2) Influencer Marketing focused platforms raised more than $800M in funding in 2021 alone, an indication of the significant growth of the industry
3) The global number of Influencer Marketing related service offerings grew by 26% in 2021 alone, to reach a staggering 18,900 firms offering or specializing in Influencer Marketing services
4) Instagram influencer fraud has declined over the last few years, still 49% of Instagram Influencer accounts were impacted by fraud in 2021
5) More than 75% of brand marketers intend to dedicate a budget to influencer marketing in 2022
6) Growth of the Influencer Marketing Industry strongly impacted by an estimated 9% YoY increase in usage of ad blocking tools, with the average global desktop ad blocking rate sitting above 43%
7) 54% of the firms working with influencers operate eCommerce stores
2021 saw a notable increase in brands paying money to influencers. There is now an equal split between monetary payment and influencers receiving free products
Zara, the most mentioned brand on Instagram, has an estimated reach of 2,074,000,000
8) Netflix Was the Most Followed Brand on TikTok in 2021
9) 68% of our marketers plan to increase their influencer marketing spend in 2022
10) Instagram was used by nearly 80% of the brands that engage in influencer marketing
Social Commerce
1) The value of social commerce sales in 2022 is estimated to be $958 billion
2) In just one day in October 2021, two of China's top live-streamers, Li Jiaqi and Viya, sold $3 billion worth of goods. That's roughly three times Amazon's average daily sales
3) By 2025, social commerce is expected to account for 17% of all ecommerce spending
Creator Economy
1) Creator Economy Market Size is estimated to reach $104 Billion in 2022
2) More than 50 million people globally consider themselves content creators
Source: https://influencermarketinghub.com/influencer-marketing-benchmark-report/
