Global promotion spend for bloggers and influencers is up 42% to $13.8 billion this year
Forecast for 2022 — $15 billion (data from Collabstr). Most of all brands spend on promotion in Instagram (48% of marketing budgets), TikTok (46%) and Youtube (6%). The main markets where brands work with influencers are the USA, Canada, UK and Australia. 77% of influencers are women.
"Entrepreneurship & Business ranked as the most expensive niche on Instagram, while Comedy & Entertainment was the highest-priced on TikTok and Family & Children was the most expensive on YouTube" — this part seems a little funny.
Perhaps the authors of the study do not fully understand what they are writing about (sorry for my humble opinion..). Or maybe 99% of all the research I've seen is flawed and the Entertainment and Family & Kids niches are the most expensive niches.
However, the diagram still deserves attention.
DZ
