Let's start our day with a breakdown of a company like Nike, w | 🚀 Robin Rocket

Let's start our day with a breakdown of a company like Nike, which is the world leader in sportswear, it is known to every inhabitant of the planet.

Bet on direct sales
At the moment, the company sells only 30% of its products directly to the consumer. However, one of the key points of Nike's development strategy is to increase this share.

Development of online sales
During the quarantine, Nike was able to successfully and quickly develop its online sales network. Therefore, Nike shares are up 75% over the year.

At the same time, it is worth noting a number of serious risks:

Slow business growth
In the period from 2016 to 2019, the company added an average of 7% in revenue per year, which does not allow it to be classified as a growth company.

Revaluation by multipliers
Nike is worth almost 48 P/E today.

Funny dividends
In recent years, the dividend yield has hovered around 1% per annum.

The company looks overvalued.
On the one hand, a large P/E ratio. On the other hand, slow business growth and small dividends.

Not an investment recommendation.