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Avoid Google Panda Algorithm
Google Panda penalties occur when websites manage to rank highly despite thin or poor content that does not serve the end user. We have seen penalties occur for:
1. Duplicate content
2. Pages that have a poor-content-to-ad ratio
3. Pages with excessively general information
4. Content that offers little information
Sample of the victims are well-known sites, such as:
- Independent()co()uk, likely for a poor content-to-ad ratio
- Answers()com, likely for generic content
- CheaperThanDirt()com, likely for thin, uninformative content
On the other hand, pages like NYTimes()com and OrganicGardening()com benefited from the update because they already focused on highly informative content with a low ad ratio.
Source (Original Author):
https://www.brightedge.com/glossary/google-panda-update
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