Unlocking Ethiopia’s Digital Economy with Super-apps While lo | Shega | Innovation,Tech & Startups
Unlocking Ethiopia’s Digital Economy with Super-apps
While local apps like Hulugram and Meda Chat have shown the potential of super-apps by offering multiple services, Michael believes the launch of the telebirr super-app represents a major step forward for digital adoption in Ethiopia. He sees the app as a way to shift consumer behavior towards embracing digital platforms, which could have a significant impact on the country's economy.
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