Copywriting skills A while ago I shared a video about what s | Sketch_Box

Copywriting skills

A while ago I shared a video about what skills a content writer needs, you can check it out here:



Content writers and copywriters are two different roles. Here are a few differences between them:

1. Copywriters are needed to sell products or services.
2. Content writers are needed to develop leads.
3. Copywriters write copy for sales pages, landing pages, emails, and ads.
4. Content writers write content for blogs, ebooks, white papers, and case studies.
5. The goal of copy is to persuade people to take action.
6. The goal of content is to educate, entertain, inspire or inform.

Copywriters need a slightly different skill set than content writers.

Watch my new video to find out what skills a copywriter needs to succeed in marketing: