How to adapt your writing style and message to your type of re | Sketch_Box

How to adapt your writing style and message to your type of reader

We often make the mistake of focusing too much on the content itself and not enough on how we deliver it. Lots of content ends up nowhere because we fail to communicate information in a way that persuades our readers to take action.

The thing is, different audiences are interested in different things. Content that works with some people won’t work with others. But you can be much more persuasive in writing if you determine the personality types of your readers and then tailor your arguments to their decision-making styles.

People fall into one of five decision-making categories:

1. Charismatics
2. Thinkers
3. Skeptics
4. Followers
5. Controllers

How do you write content for each type of reader?

Watch my new YouTube video that talks just about that



Prefer reading?

I now have a blog where I post transcripts of my videos and other useful stuff for content writers, copywriters, and other marketing professionals. Click on the link below to read the article:

5 Types of Personalities in B2B and How to Write Content They'll Love