Voice of the customer research No matter how creative and ori | Sketch_Box

Voice of the customer research

No matter how creative and original you are, your best copy comes from what customers say — not what’s inside your head. 

There’s a specific term for discovering customers' words: voice of the customer research. People write entire books about it, but in its simplest form, voice of the customer research comes down to this:

Listen to what your customers say and use it in your copy. 

One way to do the VoC is by mining customer reviews.

Watch my video to learn how to use your customers’ words in your copy.

I’m covering:

- What is the voice of the customer research?
- How to do the VoC
- What you need to know about your customers to create copy that sells
- What phrases you need to be looking for in customer reviews
- Examples of copy based on Clutch review mining

Click on the link to watch the video:





Or

Read it on my blog:

https://www.readstoleads.com/blog-article/voc-research-find-your-copy-by-mining-customer-reviews