Content marketing team roles When I started out in content ma | Sketch_Box

Content marketing team roles

When I started out in content marketing, I was pretty much a team of one. I was responsible for writing content, editing it, sharing it with social media, publishing case studies and landing pages, and even writing emails.

We had no strategy, no processes, no KPIs at that point. I was just performing my duties as a jack-of-all-trades that involve content. Even though we managed to get some results (I don’t even know how), it’s very unlikely that this approach will generate repeatable success.

Content marketing is a large workload that requires strategic thinking, wise approaches, and a rhythmic system that empowers everyone to be focused, aligned, and accountable.

So what is a killer content marketing lineup?

I made a video about what roles you need according to each stage of the content marketing cycle.

Click on the link to watch the video:





Or

Read it on our Kaiiax blog:

https://kaiiax.com/you-need-roles-not-job-titles/