THE STATE OF JOURNALISM 2002 Report from Muck Rack / 50 pages ● More journalists value Twitter, LinkedIn, Instagram, Reddit and TikTok ● 62% of journalists prefer Zoom for virtual events ● 60% of journalists say their relationship with PR pros is mutually beneficial ● 59% of journalists are just as likely to respond to pitches as last year ● Poorly timed and impersonal pitches will still get ignored ● 1:1 email still #1 for pitching, 5% hate phone pitches a little less ● Most journalists want to receive pitches early in the work week ● Half of journalists receive 1-5 pitches daily, or 5-25 per week ● 80% of journalists say a quarter or more of their stories originate from pitches ● 68% of journalists prefer pitches less than 200 words ● 90% of journalists say at least 1 follow up email is acceptable ●79% of journalists are at least somewhat more likely to cover a story if offered an exclusive #PR #Report #Pitch 551 viewsedited 23:59
