CHOICE, HAPPINESS AND SPAGHETTI SAUCE 'Tipping Point' author | TEDxSHOW

CHOICE, HAPPINESS AND SPAGHETTI SAUCE

"Tipping Point" author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce -- and makes a larger argument about the nature of choice and happiness.

The speaker:

Malcolm Gladwell · Writer. Detective of fads and emerging subcultures, chronicler of jobs-you-never-knew-existed, Malcolm Gladwell's work is toppling the popular understanding of bias, crime, food, marketing, race, consumers and intelligence.

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#Business #Consumerism #Culture