How can the Telegram advertising market change after the launc | Telega.io — Buy Ads on Telegram channels

How can the Telegram advertising market change after the launch of the official ad platform?

In December, we completed research on the Telegram advertising market in Russia in partnership with Dmitry Anatolyevich Kornilov, Doctor of Economics. According to our (not-yet-published) research, the volume of the Russian language advertising market in Telegram channels in 2020 amounted to 172 million USD. Based on this value, we discussed within the team that the market in 2021 will grow by at minimum 30% and a maximum of 50%. After Pavel Durov's post, we understand that thanks to the launch of the advertising platform, we will get a powerful PR effect and expect the Russian-speaking and worldwide market to grow by 3-5 times.

Recall, TOP-5 countries by DAU (number of active users) Telegram for October 2020: India, Indonesia, Russia, USA, and Brazil. After Pavel Durov's announcement, we expect our English language Telegram ad exchange next year to grow much faster than initial forecasts.

How will Telegram monetization affect current ad exchanges?

It seemed to us that this quote from paragraph 6 was addressed specifically to us because we are one of the largest advertising exchanges in Telegram: «Our massive public one-to-many channels can have millions of subscribers each day and are more like Twitter feeds. In many markets, the owners of such channels display ads to earn money, sometimes using third-party ad platforms».

We answer to Pavel: Launching an advertising platform IS COOL! Finally, this will help the "Wild West" in Telegram to grow and...become more civilized. We know that many owners of Telegram channels are now very worried about their income. But no need. It will probably grow.

Let's take a look at examples from Instagram and YouTube. The arrival of official monetization on these sites was an additional boost for development, and it also objectively improved the quality and quantity of content.

Direct integration, native advertising—all the same on YouTube and Instagram. The market has grown hundreds of times.

What strategy will the Telegram advertising exchange Telega.io adhere to?

We will try to be the first to integrate into the new advertising environment and actively promote it to the market together with native advertising in Telegram channels.

Our team will provide services to users as the official advertising platform and as our exchange. A complex approach.

What features will we expect to see on Telegram and why?

Premium features for business teams. This is what we have long been waiting for. We expect that in 2021, Telegram will begin to develop an analog of Slack—which, by the way, acquired Salesforce for $ 27.7 billion on December 2.

We will be happy to support this initiative and will be the first to buy paid access.

Tanya Green
Telega.io