What is the connection between sheep and cars? We don't know | Marketing as an Art
What is the connection between sheep and cars?
We don't know exactly, but it seems that Volkswagen's marketers have found something.
The heroine of their new "Drive Bigger" campaign is a sheep that has broken away from the flock to start a new life. Apparently, it's as bold a move as buying a Volkswagen Tiguan
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