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Wear jeans until the last... day of your life. One pair of pa | Marketing as an Art

Wear jeans until the last... day of your life.

One pair of pants for the rest of your life? Why not, if they can handle it.

The brand G-Star RAW made an advertisement with an emphasis on the fact that quality jeans age beautifully (as well as the hero of the advertisement, who was "aged" with the help of deepfake technology). In general, wearing clothes longer than one season is environmentally friendly.

Marketing as an Art