IKEA are the world's foremost experts in naming. Why not help | Marketing as an Art
IKEA are the world's foremost experts in naming. Why not help those who have difficulties with it? For example... young parents.
The Norwegian office of IKEA has released a catalog - no, not of furniture, but of children's names. And here they are already taken just from the product catalogs. Over the past 70 years, there have been more than 800 variations.
The choice is huge: from the popular "Ivar" to the rare and beautiful "Moali. The only pity is that they don't give any bonuses for a child named by a name from the IKEA list.
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