Google abandons FLoC, its controversial plan to replace 3rd-pa | The Hacker News

Google abandons FLoC, its controversial plan to replace 3rd-party cookies, in favor of a new Privacy Sandbox proposal called "Topics API" that categorizes users' browsing habits into about 350 topics for online ads.

Read details: https://thehackernews.com/2022/01/google-drops-floc-and-introduces-topics.html