In my profession, too many people like to brag about the numbe | Andrei TARNOVSKI - oleacă de branding, de psihologie socială & co

In my profession, too many people like to brag about the number of books read on marketing, branding, etc.
But interestingly, I learned a lot more from reading books from other disciplines, and fiction. I guess that for a passionate strategist, books on anthropology or religion are many times more useful.
Probably any holy book (be it the Bible, Torah, Quran, or others) is much more useful than most popular marketing books. And in fact, in the hands of a skilled reader, almost any religious literature turns into an ingenious textbook on brand communication. #opinion