Booking.com’s hotel business might no longer be the lucrative | 🌐Travel Arts

Booking.com’s hotel business might no longer be the lucrative growth driver it once was
http://hotelmarketing.com/

Booking.com’s hotel business might no longer be the lucrative growth driver it once was. The company's historical advantage appears to be frying as hotels face long-term challenges. Until recently, Booking.com enjoyed higher margins and faster growth than its major OTA peers, because most of its business was in hotel bookings, growing rapidly as online penetration of the business increased.