How to manipulate other people's behavior discreetly?
You make arguments. Give speeches. Write texts. Only words originated 40,000 years ago. Written speech is only 10,000 years old. And our brains are about 450 million years old. Evolution has taught us to rely on other signals. What's more, the brain simply fails. There are about two hundred cognitive errors alone. Take psychology into account.
Let’s say, a vending machine holds two Coca-Cola cans of the same value but different sizes. By taking the larger Coke for the same money, the customer feels, "Yeah! I cheated the system!" Although it's actually a little bit the other way around
And how else to influence people's behavior with psychology and how they spin you - read in the amazing author's channel of Professor Cambridge - Marketing as an Art
