TikTok preps for midterm misinformation chaos
TikTok’s head of US safety, Eric Han, outlined how the company plans to combat the threat of harmful misinformation. First, TikTok will begin rolling out its Election Center this week in order to provide authoritative voting information in the coming weeks and results from the Associated Press once they are reported.
While TikTok banned paid political advertising in 2019, Han said the platform is emphasizing the existing policy regarding prohibit paid influencer content. Throughout the 2020 election cycle, campaign and political groups, including the Biden-Harris campaign, collaborated with influencers across platforms to reach voters who were spending more time online as a result of the coronavirus pandemic. “TikTok does not allow paid political ads, and that includes content influencers are paid to create,” Han said in the Wednesday blog post.
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