Amazon Now Testing TikTok-Like Feed For Its Shopping App
Amazon is the latest company to use inspiration from TikTok and add an interface on its app for its users. Amazon has reportedly started testing the TikTok-like feed which will be used on the shopping app for people to browse through different products in the form of photos and videos.
As reported by the Wall Street Journal, Amazon will be adding the interface called Inspire on the main shopping app. Its testing is going on internally with a small group of Amazon employees, the report adds. It is an interesting idea from Amazon to incorporate videos into the shopping app, following the trends that are popular in the market right now. The short video platform ecosystem has given us TikTok, Reels and YouTube Shorts, and now Amazon.
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