Instagram rolls out product tagging feature to US users
Instagram announced that product tagging, which previously only creators and brands could use, is now available to all U.S. users with public accounts. Instagram first announced the update in March and said it would be available in the coming months.
To tag a product, after choosing a photo or video, and moving past the filtering and editing screen, tap “Tag people” on the “New Post” screen. Select “Add tag.” First, tag the brand, then select the “Products” option on the bottom right-hand corner of the screen. Then, you can search up the product, select the item with the right specifications and tap the photo to add the tag.Tapping on the tag opens up a page for the product, where users can purchase the item. They can also buy it in Instagram.
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